Insights
Insights to Help Your Brand Create a Stir
We share what we're learning, on brand strategy, event execution and building lifestyle-driven businesses that stand out.
From AI in marketing to launch planning and the realities of experiential work, these are the ideas, opinions and lessons we bring to every brief, out in the open.
Launching on Amazon KDP: What Nobody Tells You
Everyone talks you into self-publishing with the same pitch: write the book, upload the file, watch the sales come in. Nobody mentions what happens in between. Here's what our first Amazon KDP launch taught us about the listing, the cover, the categories, and the week that actually decides whether anyone finds the book at all.