Portfolio

A curated selection of work across marketing and events; from brand strategy and content systems to large-scale activations and live experiences.

Each project reflects our approach: thoughtful strategy, creative clarity and elevated execution.

W Dubai - The Palm

Elevating brand presence through a refined narrative and cohesive marketing approach across hospitality, dining and wellness.

Highlights

  • Michelin Star for Torno Subito (three consecutive years)

  • Michelin Recommendation for Akira Back

  • Launch of Aether Speakeasy

  • Rebrand of AWAY Spa

  • Luxury-led campaigns delivered with data-driven precision

Vera by Naureen Nawaz

Building the foundational brand strategy and launch approach for a luxury wellness destination in Jumeirah.

Highlights

  • Phased marketing plan focused on audience building and launch readiness

  • Launch event strategy and logistics support

  • Social media content system and posting templates

  • Influencer and partnership outreach planning to drive visibility

Crowd gathered at the opening of Six Flags Qiddiya amusement park, with fireworks in the night sky and a large display reading 'Now Open' in both English and Arabic.

Address Beach Resort

Leading the pre-opening marketing strategy and launch positioning for a luxury lifestyle destination in a highly competitive market.

Highlights

  • Secured Guinness World Record for the world’s highest infinity pool, generating global media coverage

  • Launch campaigns that drove 150% revenue over target in the first month

  • Cohesive brand narrative blending luxury with lifestyle appeal

Basketball players standing in a line on the court before a game, with spectators in the background and a scoreboard visible.

Annathletics

Defining the brand foundation and digital strategy for an emerging athleisure label, building the systems needed for scalable growth.

Highlights

  • Brand positioning and strategic direction for market entry

  • Social media content systems and structured content planning

  • Website and digital platform optimisation

  • Paid media strategy and performance-led campaign setup

  • Community-focussed approach to build early engagement and brand loyalty

Banner displaying 'VEOLIA AU MOYEN-ORIENT' with the date January 2025 and location Abu Dhabi, next to a Veolia logo on a wall, inside a conference hall with patterned carpet and ceiling lights.

Google - GoTech26 Conference

Supporting the delivery of a large-scale internal conference, managing logistics, stock coordination and multi-space event environments across
multi-day programme.

Highlights

  • Coordination of multiple conference rooms and environments across a 4-day event

  • Stock management, logistics and on-site operational delivery

  • Seamless room turnover and scheduling between sessions

  • Delivered in collaboration with Opus Agency

Sunset over the ocean viewed from a promenade with palm trees, decorative plants, and a large illuminated 'W' logo in the foreground.
Modern interior hallway with white walls and a tree in a planter, decorative ceiling lights, and signs indicating leisure areas.

Qiddiya Opening Ceremony - Saudi Arabia

Supporting the delivery of a large-scale destination launch event, contributing to showcalling and on-the-ground execution for high-profile audience.

Highlights:

  • Showcalling support for a complex, multi-layered opening ceremony

  • Coordination across production teams and live show elements

  • Seamless execution of a high-profile, large-scale event environment

  • Delivered in collaboration with Evolution Events

Modern high-rise buildings along a beach with palm trees and clear blue skies

Dubai Basketball

Supporting the delivery of live game environments, overseeing showcalling and on-the-ground execution across a high-energy, fan-focussed setting

Highlights

  • Showcalling and live event coordination for professional basketball games

  • Management of in-game entertainment, timing and production flow

  • Seamless execution across multiple stakeholders and live environments

  • Delivery of a consistent, high-quality fan experience throughout the season

A woman stretching on a rooftop with city buildings in the background, wearing a white workout sports bra and leggings.

Veolia - Corporate Event Experience

Supporting the design and delivery of a corporate event environment, contributing to spatial planning, visual development and on-site execution.

Highlights

  • Venue design and 3D visualisation to shape the event environment

  • Development of layouts and spatial flow to enhance guest experience

  • On-site delivery and coordination across production elements

  • Delivered in collaboration with Jupiter Visual Communications

Modern office furniture with abstract, geometric wall design, white table, laptops, notebooks, and various seating options in pastel purple, gray, and black.

Let’s create something extraordinary together.

Stir Things Up