ACTIVEWEAR · E-COMMERCE · DIGITAL MARKETING
Annathletics
Turning a newly defined brand direction into a more consistent digital and marketing presence.
We worked with Annathletics, a women's activewear and lifestyle brand founded by IFBB Pro World Champion Ana Elena, to strengthen its marketing, website and approach to growth.
Role: Marketing strategy and digital development
Period: May–October 2025
Brand identity and guidelines: Brand Inc.
Client: Annathletics
Founder: Ana Elena
Sector: Women’s activewear and e-commerce
The Brief
Annathletics was already trading but struggling to build awareness and generate consistent e-commerce sales. With a newly developed identity in place, the business needed that direction applied properly across its website, social channels and wider marketing, along with a clearer plan for advertising, influencer outreach, partnerships and participation in relevant fitness events.
The commercial objective was straightforward: bring more people to the brand and turn that attention into online sales.
Our Approach
We began by bringing Annathletics' customer-facing channels into line with its new visual and verbal direction. That meant reworking the social media presence, introducing a more structured approach to content, and updating key areas of the website. Alongside this, we developed marketing and advertising plans to give the business a clearer framework for reaching new audiences.
The work also extended beyond digital channels. We introduced Annathletics to relevant fitness events and supported opportunities for the brand to participate, placing its products in front of communities already interested in fitness and activewear.
Social media management aligned with the new brand guidelines
Content planning and a more consistent publishing system
Website updates and e-commerce improvements
Marketing and advertising strategy
Influencer outreach planning
Brand partnership development
Introductions to relevant fitness events
Support for event participation
Design and production of a customer-facing brand brochure
Highlights
Results
During the engagement, Annathletics increased its social following and attracted more traffic to its website. Its digital presence also became more consistent with the new identity, supported by clearer content, marketing and advertising plans.
The increased attention did not translate into the level of e-commerce sales the business was aiming for during our time together. The work did, however, establish a stronger marketing foundation and gave a clearer view of the gap between attracting an audience and converting that interest into purchases.