WELLNESS · WEBSITE · SEO · CONTENT
Biossentials
Bringing an established wellness brand into a clearer, more connected digital presence.
We've been working with Biossentials since May 2026, helping translate its updated brand direction into a consistent website, search presence, content system and suite of sales and marketing materials.
Period: May 2026–ongoing
Role: Website, SEO, content and creative support
Client: Biossentials
Sector: Aromatherapy, spa and wellness
The Brief
Biossentials is an established aromatherapy and wellness brand with more than 25 years of experience creating products for spas, hotels, resorts and individual customers.
With new brand guidelines in place, the business needed its website, messaging and wider marketing materials to reflect the updated direction. The existing content also needed to communicate the company's experience and offer more clearly to the different audiences it serves. Our role was to bring these elements together and create a stronger, more consistent digital foundation for the brand.
Our Approach
We began with the website, rewriting and restructuring the content to make the business easier to understand and its services easier to navigate. This included developing a new tone of voice and rewriting key sections such as About Us and Who We Work With. The new brand guidelines were then applied across the language, imagery and supporting creative so the website felt consistent with the company's updated identity.
Alongside the rewrite, we completed the website's SEO work and established the systems needed to monitor its performance, setting up Google Search Console and Google Analytics so visibility, traffic and user behaviour could be properly tracked over time.
Our work has since extended across social media planning, sales communications, collection artwork and new website imagery inspired by Biossentials' existing visual library.
Highlights
Full website copy review and rewrite
Website SEO audit and implementation
Google Search Console setup
Google Analytics setup
New tone of voice development
Rewrite of the About Us and Who We Work With sections
Implementation of the updated brand guidelines across digital content
New website imagery developed from the existing visual direction
Creative artwork for the Lavender Collection
Sales outreach response emails
Social media calendars and content planning
Ongoing website, content and creative support
Results
The work has given Biossentials a clearer and more consistent digital presence, supported by a fully rewritten website, an established tone of voice and a stronger SEO foundation.
The business now also has the analytics and search tools needed to understand how its website is performing, alongside more structured systems for social media, sales outreach and ongoing content development. As the engagement continues, we're supporting Biossentials in applying this foundation across future campaigns, collections and customer communications.